Content marketing Blog
How to Get the Content You Want from Writers
Writing is a lot like cooking. You work with the ingredients you have (resources, topics), and follow the instructions (what the client wants). But even with the freshest ingredients, the dish will taste mediocre (at best) if the instructions are lacking. Here’s a...
3 Ingredients Every Blog Post Needs
When you first dive into content marketing, one of the first things you’ll probably focus on is blog posts. After all, your blog is one of the most valuable tools in your content marketing strategy. But if you just jump into writing posts without including three...
7 Types of Content Businesses Use to Expand Their Reach
Content marketing is robust and it can be used to expand your brand’s reach, build authority, drive traffic and increase sales. But content marketing doesn’t stop at your blog. Think of your blog as the foundation of your content marketing plan. If you stop with just...
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